Does your personal brand advertise the unique value you bring to market?

Personal branding consists of your social media presence, face-to-face communications, your reputation in the market, and executive presence.  Giving thought to this will assist you in putting a plan in place that allows you to bring your true self to the market and helps the market understand who you are.

Whether you are a student looking for an internship, a full-time job, or just setting your goals, a clear personal brand will help you succeed.  The first step is understanding what your personal brand needs to be. Take the time to create and invest in your own brand by assessing the necessary skills, strengths, interests, experiences and goals that bring your value to the market. Your brand should be authentic, clear, and unique to you, as well as be consistent throughout all materials: in person, in writing, and online. 

Below are resources that provide insights to help you create a personal brand that shines through online platforms and written communications, such as cover letters and resumes, as well as within personal interactions including interviews and networking. 

Work with your career coach to develop your branding strategy which includes defining your unique content, channels, and implementation of your personal branding. Schedule an appointment today in Handshake

Check out the articles below for more information and links to resources. 

26 different ways to build your personal brand

10 golden rules for personal branding

The first step to building your personal brand


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By W. P. Carey Career Services Center
W. P. Carey Career Services Center