Target your career goals by differentiating function from industry


Marketing can be found almost everywhere within business, which is exciting but can also be overwhelming when working to target your career goals. For this reason, breaking things down by differentiating between job function and job industry can help you better target your goals and internship search, as well as position yourself well in the market. 

A job function refers to the responsibilities, tasks, and capabilities of a particular job role. Within the function of marketing, there are multiple sub-functions such as digital marketing, content marketing, sales, market research, etc. Identifying a function to focus on requires you to determine what type of work you want to do.

An industry is a group of employers or businesses that produce a particular kind of goods or services, such as technology, retail, manufacturing, etc. In marketing, this can also look like determining if you want to work brand-side or for an agency. Identifying an industry to focus on requires you to determine what space you want to work in.

For example, you can be a marketer working in sales (function) for a healthcare (industry) organization. Or, you can do market research (function) at a marketing agency (industry). Considering both function and industry in your career exploration can help you focus and anchor your research, personal branding, and overall job search strategy, making you feel less overwhelmed!

Start by checking out the articles and resources below, then identify 3-4 marketing functions that interest you and 2-3 industries you want to explore.

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By W. P. Carey Career Services Center
W. P. Carey Career Services Center