When building a personal brand, it’s important to consider both your online and in-person presence. The story you’re telling, whatever the modality, should align and be authentic to you. Ask yourself, is there an element of your identity that you feel is important to inform your job search strategy, or the type of work you would like to do? Aspects of your identity to consider may include sexual orientation, race, ethnicity, gender identity, status as a first-generation college student, and more. If you choose to incorporate your identity as a part of your career strategy, it’s important to incorporate language, in an intentional way, throughout all aspects of your personal brand. This includes your online presence.
When incorporating identity into your online presence, it is important to consider:
- What is the story I want to tell?
- Does the language I am using serve that story?
- On my Handshake and LinkedIn profiles, where can I best tell that story—the summary, projects, awards, courses taken, organizations, volunteer experience, or all of the above?
- Do the groups I’ve joined and the influencers I follow on LinkedIn and other social media support the story I’m telling?
- Does my summary tell the story of me in a professional way that aligns with my personal narrative and comes across as authentic? What about my headline?
Work with your Career Coach to understand how to strategically incorporate your identity into your online presence to serve your career goals. Schedule an appointment today in Handshake, and check out these resources:
- Person-First and Identity-First Language Choices
- Best Diversity LinkedIn Groups & Communities for Diversity & Inclusion