How To: Market Research

Insight Into How Employers View the Job Search Process

As a job seeker, you might be wondering: what are employers looking for?  What do they prioritize when evaluating applicants? Considering the job search process from the perspective of an employer will provide valuable insights and help you become a …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Gain real-world experience without leaving your home!

As a student in one of the Bachelor of Arts (BA) degree programs at W. P. Carey, you are gaining foundational business acumen with a breadth of interdisciplinary skills. With most BA business degree programs being broad, it can be …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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So, you like leading?

Think about why you chose Management as your major. Was it because you like leading? Do you often find yourself in leadership roles? That’s awesome, but what does that mean for your career direction? 

Leadership in business is a strong …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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What technical skills are needed for a career in business analytics?

 

Business analytics is a growing field with lots of career opportunities across basically every industry! 

At the MBA level, analytics roles go beyond just knowing how to work with data, to making decisions and recommendations based on data, storytelling …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Technical Product Management (TPM): What it is and how to approach it

Researching job roles is an important step in the job search process. If you decide to apply for a role before researching what the actual job is like or what it takes to get the job, not only could you …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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So What Do Consultants Really Do?

Consulting is an alluring career path for business students because Consultants travel across the country, solve problems, and meet numerous clients.  If consulting is something you’re interested in, it’s important to realize what consultants really do, because it’s more than …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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What technical skills are needed for a career in marketing?

Creative thinking is an important skill in the marketing world, but marketing is so much more than creativity. While thinking creatively to solve problems and uncover customer insights is part of what marketers do, assuming that marketing is all about …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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What technical skills are needed for an MBA career in marketing?

Creative thinking is an important skill in the marketing world, but marketing is so much more than creativity. While thinking creatively to solve problems and uncover customer insights is part of what marketers do, assuming that marketing is all about …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Have You Considered Working in the Public Sector?

 

Your major offers you a wide and interesting array of job possibilities in both the public and private sectors.  When analyzing the job market, don’t forget to consider the public sector. There are roughly 2 million civilian jobs, at …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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5 Reasons to Give Sales Opportunities a Chance

Not interested in sales roles because you don’t want to cold call people? Sales opportunities go far beyond reaching out to strangers on the phone. Working in sales allows you to gain strong professional skills that provide a valuable foundation …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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