Market Research

Function vs. Industry: What’s the difference?

Many students often confuse the differences between job function and job industry. We know that the ability to differentiate between the two is instrumental in targeting your search as well as positioning yourself in the market. 

An industry is a …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Your Guide to Virtual Career Fairs—So You Can Impress From Afar

Have you ever seen that episode of The Office where the Dunder Mifflin crew heads to a local job fair? Just like in any other episode of the show, everything that can go wrong does. The worst part is when …

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Target your career goals by differentiating function from industry

 

Marketing can be found almost everywhere within business, which is exciting but can also be overwhelming when working to target your career goals. For this reason, breaking things down by differentiating between job function and job industry can help …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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10 Jobs That Are Perfect for Extroverts

Different types of people excel in different types of jobs—so if you want to thrive in your career, it’s in your best interest to find a job that’s well-suited to your personality.

If you’re an extrovert, you might be drawn …

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Is HR Certification Right for You?

Have you ever considered pursuing an HR certification? When considering certification, the first step is to evaluate whether the market is calling for you to be certified. While we know that certification in conjunction with a business degree may set …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Are you considering International Affairs? Explore your options!

 

For business students who are considering an international career in the public sector, one of the first steps is to learn about the most common opportunities available. These include:

Diplomacy
Global Affairs
National and International Agencies
Private Consulting

The …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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How to Tell If a Company Truly Values Diversity and Inclusion (or Is Just All Talk)

Employers talk a lot about diversity and inclusion. In fact, you'll be hard-pressed to find a company that doesn't say they're diverse and inclusive. Companies make these claims on their web sites, in job descriptions, and at career fairs. But how …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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The Big 4 Accounting Firms

Fall recruiting season is almost here. During Fall career events, especially Meet the Firms, you will have the opportunity to talk to recruiters from the Big 4 who are searching for new talent. 

So, what is the Big 4? The …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Succeeding at Meet the Firms

One of the most important things you can do to get a head start in your accounting career is to attend  Meet the Firms. Attendees of the event include public accounting firms, companies from private industries, and government agencies. 

Meet …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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Agency or Brand-Side? Finding your fit

 

Within marketing, there are two distinct spaces in which you can pursue a career – agency or brand-side (sometimes referred to as in-house). Each space has unique attributes, and understanding their differences can help you identify which might be …

By W. P. Carey Career Services Center
W. P. Carey Career Services Center
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