First Year Marketing and Management

Learn more about your future in marketing, management, technology, and entrepreneurship as a first-year student.

There are many ways to explore careers, apply your skills, and pursue your dreams at W. P. Carey. Our marketing and management community will provide you with on-demand career support and direction at every stage of your career management journey. Bookmark this page and return throughout the year to see what you need to know (and do!) now and later. Here you’ll find resources, advice, events, personal connections, and other career opportunities — created and curated for first-year entrepreneurship, management, marketing, and technology students.

  • Business Entrepreneurship

    Make an impact through a W. P. Carey degree in business entrepreneurship that challenges you to see opportunities, take action, and ignite change. Prepare to innovate with a business or launch your own. Learn strategic planning and analysis, product development, collaboration, leadership, communication, and team building.

    Learn more: Career Fast Facts | W. P. Carey Advising | ASU Degree Search

  • Management

    Immerse yourself in the fundamentals of the global economy, the world of e-business, and collaborative teams. Gain the expertise and qualifications you need to manage people, streamline operations, and lead on a global scale. With a business degree from W. P. Carey, you’ll be actively recruited by a wide variety of businesses.

    Learn more: Career Fast Facts | W. P. Carey Advising | ASU Degree Search

  • Marketing

    A W. P. Carey business degree prepares you to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making, and communication. As a marketing student, you’ll explore the science of consumer behavior, the role marketing plays in organizational performance, and more. When you graduate, you’ll be ready to thrive in your career and industry of choice.

    Learn more: Career Fast Facts | W. P. Carey Advising | ASU Degree Search

  • Technological Entrepreneurship and Management

    Bridge the gap between business and technology so you can launch your own technology-based business or nonprofit, solve pressing social and corporate problems, and ultimately change the world. Use your W. P. Carey business degree to pursue technology-based entrepreneurship, lead entrepreneurial innovation in organizations that address a social need.

    Learn more: Career Fast Facts | W. P. Carey Advising | ASU Degree Search

  • Technology

    The W. P. Carey business degree in technology prepares you to support or maintain successful business programs and implement new technologies. Learn that technology is more than just nuts, bolts, and code. Explore, analyze and reinvent the relationship between business and technology through courses like Creativity and Business Innovation, Design for the developing World, and Digital Illustration and Publishing.

    Learn more: Career Fast Facts | W. P. Carey Advising | ASU Degree Search

Identify what’s now and next in your journey

Remember, career management is a lifelong process — and every effective plan starts with a thoughtful strategy. Learn more about career management at W. P. Carey, and the other key elements of your journey. This page includes relevant ways to move forward based on your current year and career path.


What You Need to Know

Explore targeted perspectives written for you by career experts. Updated throughout the year, this content is designed to match your current needs and delivered when you need it most.

Career Courses

Explore the curriculum that launches W. P. Carey careers. Timed and designed to align with your program of study, you will engage in courses that directly support your career confidence, capabilities, and prospects.

WPC 148 Intro to Career Development

Prof. Career Management Career Coach
Course Description: Building career skills, interests and strengths as a college student. Enrollment Requirements: Prerequisite(s): Business major; minimum 12 hours; Pre- or…

Featured Resources

These resources have been specifically curated to aid you in your career goal setting and job search.

Vault Guides

Vault Guides offer detailed industry overviews and outlooks to help you dig into your research, make career decisions, and prepare for interviews.

Vault Guide to the Top 50 Management and Strategy Consulting Firms, 2021 Edition

The 2021 Vault Guide to the Top 50 Consulting Firms is the definitive guide to the best consulting firms to …

Vault Guide to the Top 15 Consulting Firms, 2021 APAC Edition

Vault’s editors have composed this essential resource of leading consultancies, tailored specifically for the Asia-Pacific market, and covering both international …

Vault Guide to the Top 25 Consulting Firms, 2021 EMEA Edition

For the 2021 Edition of the Vault Guide to the Top 25 Consulting Firms in the EMEA region, Vault’s editors …

Student Organizations

Joining student clubs and organizations comes with many benefits. Develop leadership skills, learn to work in a team, add new connections to your network, and more. To view club events, click on Learn more within each club listing.

ASU Mentor Network

Mentoring makes a difference. Connect with ASU alums and community members to access support for your own professional development and gain career insights from people who've been there.

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