Customize your Full-time MBA with a concentration in marketing.
Distinct Full-time MBA concentrations enable you to align your degree with your career aspirations while creating your own path forward. Dedicated to your first year in the program, this community is for Full-time MBA students who are pursuing or considering a concentration in marketing. Bookmark this page and return to find resources, advice, events, personal connections, and other career opportunities curated with you in mind.
Why marketing?
Blending marketing strategy with services marketing and management, the W. P. Carey Full-time MBA concentration in marketing delivers distinctive knowledge and skills sought by firms across industries that use service for a competitive advantage.
Required Courses