Full-time MBA 1st Year — Marketing

Customize your Full-time MBA with a concentration in marketing.

Distinct Full-time MBA concentrations enable you to align your degree with your career aspirations while creating your own path forward. Dedicated to your first year in the program, this community is for Full-time MBA students who are pursuing or considering a concentration in marketing. Bookmark this page and return to find resources, advice, events, personal connections, and other career opportunities curated with you in mind.

Why marketing?

Blending marketing strategy with services marketing and management, the W. P. Carey Full-time MBA concentration in marketing delivers distinctive knowledge and skills sought by firms across industries that use service for a competitive advantage.
Required Courses Career Snapshot MBA Career Paths

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What You Need to Know

Explore targeted perspectives written for you by career experts. Updated throughout the year, this content is designed to match your current needs and delivered when you need it most.

Career Courses

Explore the curriculum that launches W. P. Carey careers. Timed and designed to align with your program of study, you will engage in courses that directly support your career confidence, capabilities, and prospects.

WPC 502 (Q1)

This course is designed to prepare you to navigate the challenging MBA world of work and life-long career management. You…

WPC 502 (Q3)

Course Description: In this course you will apply the foundational career management best practices taught in Q1 through application-based practice…

WPC 584 Internship Course (Summer)

Prof. Career Management Career Coach
Course Description: This course is designed to provide an experiential learning opportunity for you to experience MBA-caliber work and gain…


Featured Resources

These resources have been specifically curated to aid you in your career goal setting and job search.

Vault Guides

Vault Guides offer detailed industry overviews and outlooks to help you dig into your research, make career decisions, and prepare for interviews.

Vault Guide to Marketing Jobs

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for a career …

Student Organizations

Joining student clubs and organizations comes with many benefits. Develop leadership skills, learn to work in a team, add new connections to your network, and more. To view club events, click on Learn more within each club listing.

ASU Mentor Network

Mentoring makes a difference. Connect with ASU alums and community members to access support for your own professional development and gain career insights from people who've been there.

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