Market Research

The Big 4 Accounting Firms

Fall recruiting season is almost here. During Fall career events, especially Meet the Firms, you will have the opportunity to talk to recruiters from the Big 4 who are searching for new talent. 

So, what is the Big 4? The …

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Succeeding at Meet the Firms

One of the most important things you can do to get a head start in your accounting career is to attend  Meet the Firms on September 17, 2021. Attendees of the event include public accounting firms, companies from private industries, …

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How to assess if “We Value Diversity and Inclusion” is a tagline or a true commitment

With Gen Z being the most racially and ethnically diverse generation to date, companies have incorporated a focus on DEI commitments as a way to appeal to current and future job seekers.  Unfortunately, sometimes companies espouse they value DEI in …

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Target your career goals by differentiating function from industry

 

Marketing can be found almost everywhere within business, which is exciting but can also be overwhelming when working to target your career goals. For this reason, breaking things down by differentiating between job function and job industry can help …

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Agency or Brand-Side? Finding your fit

 

Within marketing, there are two distinct spaces in which you can pursue a career – agency or brand-side (sometimes referred to as in-house). Each space has unique attributes, and understanding their differences can help you identify which might be …

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