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WPC: Career Blueprint - Market Research and Strategy

As a business student and working professional, we all have goals professionally that we would like to achieve. Starting a business, obtaining a promotion or seeking new opportunities in the market. It has been our experience that the odds of success are much higher when someone takes their time and break it down, simplify the steps and lay out a detailed plan.

This workshop will get you started by giving you a space to consider who you are and where you have been, explore different possibilities for what your career may hold, and create a plan about how to navigate what comes next. In this session, we will discuss market research and product development: how you’ll engage with the market, career decision making, personal narrative, networking, and informational interviews. This is workshop the second in a series of two, at the end of which you will have a completed Career Blueprint.

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