The Retail Sales Representative will ensure flawless execution of store level sales and promotion plans with customer retailers in assigned territory- while having the ability to represent several of the industries most iconinc brands such as: Reese’s Kit Kat, and Hershey’s. The territory consists of high volume food chain grocers and mass merchandiser customers. The RSR masters retail execution plans by driving incremental sales, implementing and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.
The Retail Sales Representative is entry-level into Hershey’s organization with promotional opportunities available.
Drive Customer Points of Sale through Consultative Business Partnering
Customer Relationship Development and Management: Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels. Partner with KDMs to develop and execute a detailed action plan to increase and improve sales results within their stores based on sales analytics and best practices. Cultivate a network of influential contacts at all levels of internal and external customers to achieve sales objectives within assigned territory. Use strategic relationship with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products.
Data Analysis and Sales Call Preparation: Prepare for retail sales calls by obtaining and analyzing relevant store, product and market data and creating effective selling tools and presentations for KDM delivery during call. Utilize and complete pre-call planning methods and other company tools. Review and make recommendations to the District sales manager to modify routes that maximize business efficiencies for all sales calls within territory.
Sales: Engage in forward selling utilizing consultative sales techniques of predetermined customer sales plans with store and market KDMs in every retail sales call, using provided data sources, technology, processes and procedures. Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes. Tailor selling and consultative strategies to influence KDMs to order additional products to increase incremental sales and to obtain best in class quality of merchandising locations of promotional products.
Achieve all merchandising objectives executing customer specific promotional plans through the effective use of forward selling and maintaining permanent secondary displays and other display vehicles established within the Retail Execution Plan. Insure new items are placed on the shelf and out of stocks are addressed and corrected in every call.
Complete and submit electronic and/or written reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company approved methods and technology
Strategy Development & Process Improvement
Develop and recommend strategies aimed to improve the overall effectiveness of the territory, district and/or area business activities. As requested, drive advocate partnerships within the assigned category.
*This is a non-exhaustive list of duties, as some RSRs may perform additional or different duties depending on, among other things, their education, work experience, assigned supervisor, personal preferences, customers, territory, and other factors. Moreover, depending on these and other factors, different RSRs may devote more or less time to any given responsibility.
Education and Experience: Bachelors Degree Preferred. Bachelors Degree or HS Diploma/GED and 3 or more years recent sales or customer service experience required.