Market Research: The next step to clarify your career goal

Managing a lifelong career and finding your first role out of business school is a complicated task.  Breaking it down into the same steps you would follow to take a product to market can help make it more manageable and …

6 Tips to Stand Out and Land a New Role in a Post-Pandemic Job Market (Because You’re Not the Only One Looking!)

The pandemic changed so much about how we work that it probably inspired you to rethink your work-life priorities. Maybe you realized that you’re burnt out, that working from home is your ideal setup, or that you just dislike your …

What Does a Marketing Manager Do? Key Job Duties, Salary, Skills Needed, and More

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …

Leveraging research to take your Career Action Plan to the next level

If you’ve developed a Career Action Plan with a goal, milestones, and target dates, you’re almost ready to go. The next step is conducting research to test the assumptions and insights you just identified. Though you may have a specific …

Want to impress employers? Do some research!

Career events where you get to meet employers is a unique opportunity you have within business school.  But for some, it can be intimidating.  How do you do it confidently?  The answer is simple: research.   Research is a critical step …

Top candidates know the companies they are targeting: The power of career research

Conducting thoughtful research on companies allows you to develop yourself as a strong candidate throughout all parts of the career process:  from identifying target companies to preparing yourself to show as informed, passionate and deeply interested in the companies you …

What Can You Do With a Communications Major? 10 Jobs to Consider

Being able to communicate well is one of the most important skills that humans need—both at work and outside of it. Good communication skills allow us to share information with others, form lasting and meaningful relationships, and be active and …

Function vs. Industry: What’s the difference?

Many students often confuse the differences between job function and job industry. We know that the ability to differentiate between the two is instrumental in targeting your search as well as positioning yourself in the market.  A job function refers …

Target your career goals by differentiating function from industry

  Marketing can be found almost everywhere within business, which is exciting but can also be overwhelming when working to target your career goals. For this reason, breaking things down by differentiating between job function and job industry can help …

8 Jobs That Are Great for Empaths (and 3 That Typically Aren’t)

While it’s important for everyone to get on a career path and find jobs that feel like the right fit for them, it’s especially important for empaths, who are more empathetic, sensitive, and in tune with others’ thoughts, feelings, and …