Job Market Trends: How Market Research Insights Can Help Improve Your Search for Executive Roles

You’ve gained enough experience and polished your skills to qualify for executive roles. But now, you aren’t sure which position will be most suitable for you or how you can ensure recruiters don’t overlook you and go for other candidates. …

Use These Tools To Begin Your Market Research!

  Are you suffering from choice overload when trying to decide on a career path? Not sure where to get started? Well, you are in luck! Your Career Coach has designed an easy-to-understand map that will help point you in …

Market Research: The next step to clarify your career goal

Managing a lifelong career and finding your first role out of business school is a complicated task.  Breaking it down into the same steps you would follow to take a product to market can help make it more manageable and …

ASU Alumni Reveal How to Become More Competitive in the Job Market

We asked Alumni: How can students stand out and be more competitive? Here is what they shared: Create a 90-Day Plan for Interviews I wrote business plans for the company and the interview process to show what I would do …

Top 10 Jobs for Marketing Majors

When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …

Which Marketing career path is right for you?

So you’re interested in marketing, but what does that mean in terms of aligning skills and interests? Using the Marketing Career Map can help guide decision making. It is separated into 4 main buckets of interest, then fans out by …

What the ‘Hidden Job Market’ is and how to leverage it

The “Hidden Job Market” consists of internal job postings and promotions that more often than not never see the light of a formal online job post. This means you won’t find it on LinkedIn, Handshake or other job search engines. …

Identifying Credible Market Expertise

As a business student, you have undoubtedly written a research paper that required the citation of credible sources. Imagine taking a similar approach when absorbing career information. For example, what your parents told you about networking might differ from what …

W. P. Carey Alumni Share How to Best Prepare for Marketing Interviews

We asked W. P. Carey Alumni: What are your tips on how to best prepare for marketing role interviews? Here is what they shared: Develop a Marketing Strategy for You Job interviews are inherently a marketing exercise, no matter the …

Is Marketing a Good Career Path?

If you’re considering pursuing a marketing career, you may be wondering if marketing is a good career path. What types of jobs are in the field, and what kind of professional progress is possible? The marketing field covers an array …