What technical skills are needed for a career in marketing?

Creative thinking is an important skill in the marketing world, but marketing is so much more than creativity. While thinking creatively to solve problems and uncover customer insights is part of what marketers do, assuming that marketing is all about …

What technical skills are needed for an MBA career in marketing?

Creative thinking is an important skill in the marketing world, but marketing is so much more than creativity. While thinking creatively to solve problems and uncover customer insights is part of what marketers do, assuming that marketing is all about …

Understanding Hiring Timelines in Marketing

In marketing, the job search timeline looks different than other business functions (ex. accounting), and even deviates based on subfunctions within the field (ex. sales vs. content marketing roles). If you are feeling behind in your search process or confused …

6 Marketing Newsletters to Follow

One of the most important components of navigating your career management and professional development is staying up to date on the latest industry trends. Here at W. P. Carey, we often refer to this as understanding the “business of business.” …

6 Things to Research About a Company Before an Interview

Researching the company you’re interviewing with is a must, and almost all job candidates do it to some degree. However, many candidates don’t research thoroughly enough or research the right things. So, below are the most important things to research …

What Does a Marketing Manager Do? Key Job Duties, Salary, Skills Needed, and More

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …

Leveraging research to take your Career Blueprint to the next level

If you’ve developed a Career Blueprint with a goal, milestones, and target dates, you’re almost ready to go. The next step is conducting research to test the assumptions and insights you just identified. Though you may have a specific career …

Want to Impress Employers? Do Some Research!

Career events where you get to meet employers is a unique opportunity you have within business school.  But for some, it can be intimidating.  How do you do it confidently?  The answer is simple: research.   Research is a critical step …

Top candidates know the companies they are targeting: The power of career research

Conducting thoughtful research on companies allows you to develop yourself as a strong candidate throughout all parts of the career process:  from identifying target companies to preparing yourself to show as informed, passionate and deeply interested in the companies you …

10+ Jobs for Communications Majors

Communicating is something we all do, though some of us do it better than others! And if you’re studying communications or have thought about it, you may be wondering what jobs for communications majors are out there. While nearly every …