Creative thinking is an important skill in the marketing world, but marketing is so much more than creativity. While thinking creatively to solve problems and uncover customer insights is part of what marketers do, assuming that marketing is all about …
Trends: Industry
Not interested in sales roles because you don’t want to cold call people? Sales opportunities go far beyond reaching out to strangers on the phone. Working in sales allows you to gain strong professional skills that provide a valuable foundation …
In marketing, the job search timeline looks different than other business functions (ex. accounting), and even deviates based on subfunctions within the field (ex. sales vs. content marketing roles). If you are feeling behind in your search process or confused …
Keeping up with business news is an important way to show potential employers that you are well-informed, care about the subject matter that they care about, and take initiative to do your own research in a world where things …
Upon graduation, most students pursue traditional roles within an organization when seeking employment. These are typically individual contributor (non-managerial) roles focused on an area of study. For finance majors, common roles include financial analyst, financial planner, and loan officer. …
